OUTER SCALE: EYES & SINS LAUNCH NEW T LINE
“Beauty itself is merely abstraction and nothingness while zooming in on the details.”
Futuristic and punk label, Eyes & Sins, have recently created a militarism t-shirt line entitled ‘Outer Scale’, a project formulated from the conception of overcoming human capacity via visual media.
The ‘Outer Scale’ concept was encouraged by Yukio Mishima, a 60s Japanese writer who quoted: “The beauty is something that attacks, overpowers, robs, and finally destroys.”
‘Outer Scale’ takes various graphics and analyses them through different platforms, a structure to illustrate the impacts and revolutions of 80′s and 90′s modern technology on humans. The result has captured dark yet simplistic designs with deep and concise imagery, a staple to what Eyes & Sins represents.
The brand, part of the multi-disciplinary group GFIRMG, based in the US and Taiwan, implemented both its true purpose and Mishima’s poignant outlook on material substance which resulted in an array of editorial photography and concept videos.
Speaking of the project, Creative Director, BEEFTHANG, said: “The death-causing/distorted pursuit of beauty from Yukio Mishima could be seen as a trigger of this “Outer Scale” project. We caught ourselves often marvelling at the disequilibrium brought by against and destroying those ideal images of secular beauty. If we dare to raze the universal agreement about beauty by our swords, then we shall be able to protect our belief without interference.”
He continued: ” Oddly enough, this is actually quite like Samurai moral values which had influenced later half of Mishima’s life since this brand is formed by a group of reckless people sharing the same faith. We do hope to have more customers joining letting us know if they also agree and appreciate of the message we’ve tried to deliver.”
