AVIS UNLOCKS THE WORLD IN GRAYSCALE
By Abigail Yue Wang
“A local car rental company” might be its label, but Avis’ latest campaign will demonstrate what it means to “Unlock the World”. Its recent TV spot starts with a man unlocking his hire car in a car park, and as soon one car beeps, all the others follow. Shot in sleek black-and-white, the lens travels around the globe from snow land to summer’s beach; a sounding beep can be heard from cars in every location, echoing each other. As a company that provides express convenience for travellers to reach over 5,000 destinations, Avis understands that adventures have no boundaries; a swift journey should be as easy as a click on the car key. Engines are only as good if you take the plunge and drive, and the world awaits.
